Problem to be challenged:
In SEE cities economic upturn means an increase in traffic flows, which, by virtue of the pre-existing structures and emergent conditions, quickly meet the limits of their potential for expansion. Alongside transport and freight, tourism is another growing important branch of the SEE economy. The constant increase in traffic flows inevitably leads to a simultaneous increase in the negative consequences of mobility. Inhabitants and transport users in the SEE cities experience these consequences in the form of a greater degree of immobility (congestion, accidents, etc.) and increased environmental impacts (exhaust emissions, noise, etc.). Immobility and reduced quality of life are limiting factors to economic growth and prevent social cohesion. So far, various isolated measures have attempted to combat these problems. Mobility management can provide the means to achieve a satisfactory level of multi-modality in the SEE cities and foster the promotion of alternative means of transport.  

Objectives:
The main objective of the project is to support multi-modality and the promotion of alternative transport in the SEE territory. The project aims to create a development strategy that guarantees continued economic growth and meets the demands on transport while at the same time mitigating the negative impacts of traffic on the accessibility, on the environment and on specific social groups.. The project will contribute to achieving a balance between economic growth and the process of increasing mobility while taking environmental aspects into account as well as the needs of inhabitants and Tourists in the SEE area. By promoting SEE cooperation in order to increase the use of Mobility Management (MM)  in SEE cities, the project partnership will encourage regional and local authorities to view transnational cooperation as means of enhancing their development through learning from their experiences.

SEE MMS will produce multi-modal concepts and action plans for effective MM measures in the SEE cities which are ready for implementation, generate knowledge and result in:

- creation of a greater understanding of MM issues
- overcoming the problem of coordinating administrative competencies
- demonstrating the impact of MM in the SEE areas   
- improvement of the access to SEE cities
- mitigation of traffic-related impacts on the environment
- facilitation of transport intermodality in passenger and freight traffic
- development of innovative methods to overcome bottlenecks in the transportation network
- creation of a positive awareness of sustainable transportation methods
- promotion of the acceptance of public transport in port cities
- improvement in the quality of life and the economic situation in urban areas
- guaranteed mobility to all social groups
- implementation of pilot actions to improve the mobility situation in SEE cities
- dissemination of know-how by training, manuals, brochures, websites, conference presentations, etc.

Target groups:
Decision and policy makers, City and site planners: SEE MMS considers the stakeholders needs when trying to set ambitious goals in the area of Mobility Management, very often in a car-supportive environment of voters or competitors. The SEE MMS connects them to each other and improves the knowledge needed for decision-making within the management of mobility. The participation in trainings and Workshops deepen and enlarge their know how. They get competent in taking local decisions in MM issues.
General public in urban areas and all those, whose mobility attitudes & behavi or are to be changed: The MCs developed in SEE MMS are working for individuals, to change their attitudes towards sustainable modes by provide information and advice, to make them feel valued as (potential) customers of sustainable modes of transport, and, finally to make them change their mobility behavior without making them feel restricted or less comfortable.